Simple pricing, real validation
Start free with one project. Scale as your validation practice grows. Every plan includes the core workflow that keeps your experiment structured and your evidence clear.
- 1 active project
- 25 participants
- Core validation workflow
- Basic evidence tracking
- Community support
- 3 active projects
- 250 participants monthly
- Advanced evidence tracking
- Feedback collection
- Willingness-to-pay signals
- Email support
- 10 active projects
- 1,000 participants monthly
- 5 team seats
- Collaborative workspace
- Comparison reports
- Priority support
- Unlimited projects
- 5,000 participants monthly
- 15 team seats
- White-label prototypes
- Custom integrations
- Dedicated support
Need more participants or seats? Add them for $10/1,000 participants or $8/seat/month beyond your tier allowance.
Compare plans side by side
| Feature | Free | Solo | Team | Studio |
|---|---|---|---|---|
| Active projects | 1 | 3 | 10 | Unlimited |
| Monthly participants | 25 | 250 | 1,000 | 5,000 |
| Team seats | 1 | 1 | 5 | 15 |
| Core validation workflow | ||||
| Evidence tracking | Basic | Advanced | Advanced | Advanced |
| Feedback collection | ||||
| Willingness-to-pay signals | ||||
| Comparison reports | ||||
| White-label prototypes | ||||
| Custom integrations | ||||
| Additional participants | $10/1k | $10/1k | $10/1k | |
| Additional seats | $8/seat | $8/seat | $8/seat |
Common questions
Can I switch plans at any time?
Yes. Upgrade or downgrade whenever your needs change. When you upgrade, the new limits take effect immediately. When you downgrade, current limits remain until the end of your billing cycle.
What counts as a participant?
A participant is any unique person who interacts with your prototype during the billing month. Repeat visits from the same person count as one participant.
What happens when I exceed my participant limit?
Your experiment keeps running. Additional participants beyond your tier allowance are billed at $10 per 1,000 participants so you never lose data mid-test.
Is there a long-term commitment?
No contracts. Every paid plan is month-to-month. Cancel any time and your data remains accessible through the end of the billing period.
Do I need a credit card for the Free plan?
No. The Free plan is genuinely free with no credit card required. Start validating your idea right away.
Ready to validate your idea?
Start free. No credit card required. Define your first experiment today.